A sweet first impression

When Gü opened their new production site in Bishop’s Stortford they asked Mash to create a solution that would allow them to induct a whole factory-full of new starters, quickly but without compromising critical information. We designed and made a board game, in which teams battled against each other, competing in digital and physical challenges to discover everything they needed to know to meet Gü’s high standards and expectations.

Welcome to Güphoria

In 2017 we took a peek behind the scenes of Gü’s successful ad campaign.